June 2009 Archives

My "Visual Decision Making" article in A List Apart

By Patrick J. Lynch on June 26, 2009 11:49 AM | No Comments

An article I just did for ALA. For years I have felt that user interface researchers who rely solely on eye-tracking data to assess the value of site graphics were missing the point of careful visual frameworks in site design, and also were claiming to measure things that they were not really measuring. Users assess general graphic impact in a nearly instant process that has little to do with eye-tracking events.