WEB STYLE GUIDE, 2nd edition

Front matter

Foreword by Lou Rosenfeld
Preface to the second edition
Preface to the first edition

PROCESS

Before you begin
- Planning
- Developing a site specification
The site development process
- Site definition and planning
- Information architecture
- Site design
- Site construction
- Site marketing
- Tracking, evaluation, & maintenance
References

INTERFACE DESIGN

Web page design versus conventional document design
Make your Web pages freestanding
Basic interface design
- User-centered design
- Accessibility
Navigation
References

SITE DESIGN

Organizing information
- "Chunking" information
Site structure
- Basic information structures
- Creating site diagrams
Site design themes
- Training
- Teaching
- Continuing education
- Reference
- Entertainment and magazine sites
- News sites
- E-commerce
Site elements
- Home pages
- Menus and subsites
- Resource lists, "other related sites" pages
- Site guides
- "What's new?" pages
- Search features
- Contact information and user feedback
- Bibliographies and appendixes
- FAQ pages
- Custom server error pages
Internet versus intranet design
- Design standards
References

PAGE DESIGN

Visual hierarchy
Consistency
Page dimensions
Page length
Design grids for Web pages
Page headers and footers
Page layout
- Layout tables
- Fixed versus flexible
- Other uses for tables
Frames
General design considerations
Cross-platform issues
Accessibility
References

TYPOGRAPHY

Characteristics of type on the Web
Content structure and visual logic
- Cascading style sheets
Legibility
- Alignment
- Line length
- White space
- Typefaces
- Type size
- Emphasis
Consistency
Cross-platform issues
Accessibility
Type graphics
References

EDITORIAL STYLE

Organizing your prose
Online style
Titles and subtitles
Links
References

GRAPHICS

Characteristics of Web graphics
- Color displays
- "Browser-safe" colors
- Dithering
- Screen resolution
- Gamma
- Graphics and network bandwidth
Graphic file formats
- GIF files
- JPEG graphics
- PNG graphics
- Imaging strategies
- Summary: File formats
Images on the screen
- The screen versus printed color artwork
- Complex illustrations or photographs
- Diagrams for the computer screen
HTML and graphics
Accessibility
References

MULTIMEDIA

Applications for multimedia
Web multimedia strategies
- Audio only
- Slide shows
- Video
- Animation
Preparing multimedia
- Processing
- Delivery
Design and multimedia
Accessibility
References

Back matter

Illustration credits
References

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